SS17 campaign @riverisland


The All Stars

Got a bright idea? We have… meet the new colour codes. Pledge your allegiance in panels, blocks and stripes of red, white and blue, the perfect accompaniment to the season’s hit denim. From ripped skinnies, to frayed minis and the classic denim jacket, it’s time to channel your inner street style star and turn denim into a wardrobe hero.


Viva La Rosa

Things are looking rosy. Fluttering ruffles and florals reign supreme, appealing to the frill-seekers among us. Complete your life in colour with barely there strappy heels, statement pink ankle boots or a mini glitter bag… sorry, are we making you blush?



Like all masters of reinvention, minimalism is anything but boring. Chic, sophisticated and clean, this is a modern take on smart monochrome dressing. Take note, it’s the details that make the difference here, from experimental sleeves featuring oversized frills and ties, to accessorising with a wide corset belt and gold jewellery. Don’t see in black and white? Explore greys, subtle pinks and pale blue hues.neo

Western Romance

2017 is the year for sartorial adventure, simply explore the Wild West, nomad-style. Meet the perennial look that transcends current obsessions, a true trend to invest in. Clash feminine frills and girly ginghams with torn denim and band-style tees, while cowboy-inspired boots and buckled belts add swagger to this thoroughly modern take on


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