H&M and Kenzo have finally released their designer collaboration. The two labels have presented a collection that is rich in colour, print and detail. It was in November 2015, just weeks after the Balmain x H&M collection had flown off the shelves, that H&M and Kenzo’s design teams met for the first time.
It was in November 2015, just weeks after the Balmain x H&M collection had flown off the shelves, that H&M and Kenzo’s design teams met for the first time. There, Kenzo’s creative directors Carol Lim and Humberto Leon unravelled their vision for the collaboration: a collection celebrating the brand’s history by reproducing iconic pieces from the 70s, 80s and 90s, and connecting them to the contemporary street aesthetic that Lim and Leon introduced when taking the helm in 2011.
The Paris-based luxury brand don’t shy away from boldness or the liberal use of patterns and textures. KENZO’s creative directors tapped into global youth culture, creating clothes that realise a universal, no-rules, pan-everything vision. “Being able to speak to an even wider audience and reach people that may not know what KENZO is, is really exciting,” says Humberto. “Each piece has meaning, relevance and importance. That was our mission from the beginning.” Humberto and Carol have designed a collection that exemplifies the bold world of KENZO.
This collaboration was also a chance for them to reflect, remix and expand on their archives, as well as honour Kenzo Takada, the Japanese design visionary who founded the label in 1970.
THE COLLECTION IN NUMBERS
272 Number of stores that will carry the ladies collection globally
252 Number of stores that will carry the men’s collection globally
38 Number of garments for ladies
30 Number of garments for men
26 Number of accessories for ladies
12 Number of accessories for men