This season’s Balmain campaign was inspired by a brief, key moment that happened while Balmain was shooting their last campaign.
According to Rousteing: While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season.
Bella and Gigi Hadid for Balmain fall 2015. Photo: Balmain
Joan and Erika Smalls for Balmain fall 2015. Photo: Balmain
Armando and Fernando Cabral for Balmain fall 2015. Photo: Balmain