Balmain is H&M’s next designer collaboration.
According to H&M, it all started with a big fashion bang! Last night, the creative director of the Parisian house of Balmain, Olivier Rousteing, took to the red carpet at the Billboard Music Awards together with his friends Kendall Jenner and Jourdan Dunn. They were all dressed in Balmain x H&M – revealing the first pieces from the designer collaboration.
“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it”, says Olivier Rousteing.
The collection will hit the stores on November 5, and will feature clothing and accessories for both women and men.
Are you ready for #HMBalmaination?
Photo credit: Balmain, H&M instagram